Brand guidelines

Logo

The Turizm logo pairs a blue play button with the wordmark TURIZM.com. The play button stands for the travel videos at the heart of Turizm.

The symbol and wordmark are one piece of artwork. Always use the supplied files, and use the symbol on its own only where Turizm is named nearby.

Logo files

Every file has a transparent background. SVGs scale to any size; PNGs are 3,000 pixels wide, and the symbol is 1,024 pixels square.

Logo

The primary logo, for white and light backgrounds.

SVG PNG

Logo for dark backgrounds

The same logo with a white wordmark, as used on this site.

SVG PNG

White

For photos, video and one-colour printing on dark backgrounds.

SVG PNG

Black

For one-colour printing, and photos with bright sky or sand.

SVG PNG

Symbol

Use it for favicons, app icons and social avatars, where Turizm is already named.

SVG PNG

Clear space and size

Leave space around the logo at least half the height of the play button. Keep text, edges and other logos out of it.

x = half the height of the play button

Logo: At least 20 px or 6 mm tall
Symbol: At least 16 px or 5 mm wide

Backgrounds

Choose the version for what sits behind the logo.

On white and light backgrounds, use the full-colour logo.
On black and dark backgrounds, use the logo for dark backgrounds.
Over photos and video, use white over busy, mid-tone or dark footage. Use black over bright sky, sand or snow.
When printing in one colour, use black or white.

Try each version over footage like yours.

Misuse

The logo only works when it looks the same everywhere. Please don’t alter it.

Don’t stretch or squash the logo.

Don’t change its colours.

Don’t rotate it.

Don’t add shadows, outlines or other effects.

Don’t place the full-colour logo over a busy image.

Don’t retype the name in another font.

Colour

Turizm blue marks the logo, links and buttons. The website sets white text on black, with grey for secondary text.

Turizm blue

The play button, links and buttons

#21A2FFRGB 33 162 255

Black

Page background, and the one-colour logo

#000000RGB 0 0 0

White

Text, and the wordmark on dark backgrounds

#FFFFFFRGB 255 255 255

Panel

Cards, menus and form fields

#111111RGB 17 17 17

Muted

Secondary text

#B5B5BDRGB 181 181 189

Typography

The website is set in DM Sans, a typeface by Colophon Foundry, free to use under the SIL Open Font License. Headings use Bold with slightly tight spacing; body text uses Regular.

Explore the world with us!

Travel videos, destination guides and travel tips, gathered in one place for your next trip.

Regular 400
Bold 700

Get DM Sans

Our name

Write Turizm with a capital T and the rest in lower case. Use Turizm.com when you mean the website. The capitals in the logo belong to the logo.

Write

Turizm
Turizm.com

Don’t write

TurIzm
Turism
turizm

Usage terms

The Turizm name and logo belong to Turizm. You may use them to:

link to Turizm from your website, videos or social posts;
write about Turizm in news, reviews and community posts;
credit Turizm when you share its reels, guides or videos.

Please don’t:

suggest that Turizm endorses or sponsors you, your business or your content;
use the logo, or anything like it, in your own name, logo, app or domain;
show it larger or more prominently than your own brand.

For anything else, including press and partnerships, contact us.